DON'T SELL YOURSELF

DON’T SELL YOURSELF

MAKE AN

EMOTIONAL

CONNECTION

by mel mcsherry

The fastest path to creating a life beyond your grind is having an authentic, connecting message that makes your ideal clients say, “That’s what I want! Tell me more?” You instantly can create a sense of urgency

by telling them that you hold the solution to their problems—basically, you’ll become an on-the-spot lead magnet! Not every entrepreneur knows how
to do this, which causes desperation, exhaustion,
and feeling overwhelmed when it comes to finding profitable leads in their business. Well that stops now! Here are three tips that will help you create a

message that is emotional instead of promotional.

DON’T OVERSELL YOURSELF
OR OVER EXPLAIN YOUR VALUE.
Your message is NOT a detailed description of all your strategies and approaches. It is to the point—a very clear statement that your potential client feels—and makes an emotional connection.

DON’T BE VAGUE.

You are more than just a title (which is not what people buy). The first rule of sales is they buy YOU. My elevator pitch is: “Hi, my name is Mel, I’m a business coach that works with women business owners on time management so they can build

a profitable business.”

KNOW WHOM YOU ARE TALKING TO.

Your ideal client is specific and special, just like you. Identify what are their struggles, their strengths, and their qualities and how that relates to the problem that you solve and the amazing way that you solve it. Then talk to them, not at them, and, more importantly, talk like you.

When you put these steps into action you will create a message that gives you profitable leads faster. When you quickly vet out who you don’t connect with and dial in your ideal client, you can banish overextension for good and create more time so you can have the business, money, and life you want.

Learn more about Mel McSherry at melmcsherry.com