Shop It: The Frock Shop
Listen Cinderella, you don’t need a fairy godmother to go completely glam. The Frock Shop is a designer dress rental service that allows you to look great for every event, without breaking the bank. It’s as simple as rent, wear, and return. And the best part? Your ensemble will last long past midnight. Just choose your dress, look fabulous at your event and return it after you’re done. If you order online, Poof! Your package arrives in the mail, and you are ready for that ball (or wedding, or prom or company soirée...). Better yet, head directly into the showroom and try on your frock before making a decision. Choose from designers such as BCBG Tadashi, Parker, Sherri Hill and more. Sizes range from 00 – 22 and Frock Shop also rents accessories so stylists help you create the perfect ensemble, head to toe. After the big event, just return your dress by mail or in person, no dry cleaning required. Now if only we could rent the perfect date...hey, a girl can dream.
How do you like that? Sounds great right? Well…..my own Frock Shop experience over the years has remained as simple as the excerpt above. I was asked, with only a week’s notice, to interview celebrities on the red carpet for a black-tie gala. I was soooo excited, but then I freaked out because I had nothing to wear. I quickly remembered The Frock Shop and scheduled an appointment with the owner, Jennifer Burrell. She had me in and out with the perfect dress that fit the 1920’s Vintage theme of the night. I received so many compliments on my dress at the event and the confidence it gave me was amazing!
How did The Frock Shop come about?
The owner, Jennifer Burrell, was cleaning out her closet one day and saw ALL of these beautiful dresses she would never wear again. Let’s be honest in this digital age you don’t want to be caught in the same dress online twice. Plus if you’re attending galas or special events the dresses are so detailed that everyone will remember them. It may be 3 or 4 years before you dare wear them again.
Jennifer then got the idea to create a service where woman could borrow dresses and eliminate having to pay full price for a dress they would never wear again. She had always been into fashion and noticed there weren’t too many corporate fashion offices in the Chicagoland area. Jennifer took it as an opportunity to start The Frock Shop. As a native Chicagoan, she was glad that she could open up a location in her hometown. Jennifer was excited for women to have the opportunity to come in and try dresses on versus ordering online and hopping they fit. (You can still order online though). www.frockshopchicago.com
Jennifer is passionate about her job and truly makes sure you feel one with the dress before leaving the store. Make sure to shop The Frock Shop for your next event!
By Appointment
773-243-9433
Located Inside A’Vents by August
5231 S. Harper Court, Chicago, Illinois
Shop Online at www.frockshopchicago.com
Tavi Johnson is a Chicago-based blogger covering everything from events to the culinary scene. Follow her at @chiataglance or visit chiataglance.com